Cause-Related Marketing in professional Sport with Cleo Schyvinck | Sport Management Review Podcast
Published:
7 June 2021
Latest update:
11 March 2022
Author:
Cleo Schyvinck
In deze podcast van Sport Management Review Insights praat onze collega Cleo Schyvinck over het analyseren van cause related marketing in professionele sportclubs via sociale netwerkanalyse.
Samen met de host bespreekt Cleo haar artikel "A network perspective on cause-related marketing collaborations in professional sport" dat ze samen met co-auteurs Michael L. Naraine, Bram Constandt en Annick Willem publiceerde.
In this podcast of Sport Management Review Insights, our colleague Cleo Schyvinck talks about analysing cause-related marketing in professional sports clubs through social network analysis.
Together with the host, Cleo discusses her article "A network perspective on cause-related marketing collaborations in professional sport" that she published together with co-authors Michael L. Naraine, Bram Constandt and Annick Willem.
