Cause-Related Marketing in professional Sport with Cleo Schyvinck | Sport Management Review Podcast

Gepubliceerd:

11 February 2022

Laatste update:

11 March 2022

Auteur:

Cleo Schyvinck



In deze podcast van Sport Management Review Insights praat onze collega Cleo Schyvinck over het analyseren van cause related marketing in professionele sportclubs via sociale netwerkanalyse.


​Samen met de host bespreekt Cleo haar artikel "A network perspective on cause-related marketing collaborations in professional sport" dat ze samen met co-auteurs Michael L. Naraine, Bram Constandt en Annick Willem publiceerde.



In this podcast of Sport Management Review Insights, our colleague Cleo Schyvinck talks about analysing cause-related marketing in professional sports clubs through social network analysis.


Together with the host, Cleo discusses her article "A network perspective on cause-related marketing collaborations in professional sport" that she published together with co-authors Michael L. Naraine, Bram Constandt and Annick Willem.